Tag Archives: resources

Why Real Entrepreneurs Do Have a Life

By Michael Sobus | Published: December 24, 2012

Last time we reflected on the only way to truly build Work-Life Balance for the small business owner is to grow from being a technician, namely delivering the goods/services in the business to being a true Entrepreneur. Mike Michalowicz – author of the The Pumpkin Plan really nailed the definition of what an entrepreneur is: [...]

Posted in Leadership | Also tagged advertising, blog, business coach, business coaching, customer service, difference, ideal client, leads, marketing, marketing strategies, marketing strategy, price competition, sales, sell your business, small business, target market | Leave a comment

Waffle Shop Key Performance Indicators

By Michael Sobus | Published: December 14, 2012

In our lives there are many examples of signs that warn us of trouble ahead. Red lights at a traffic crossing, or red flashing lights at a train crossing are examples of warning signs. These are designed to grab our attention warning us of immediate danger ahead. How about your business? As the owner wouldn’t [...]

Posted in Leadership | Also tagged advertising, advice, business coach, business coaching, information, marketing strategies, marketing strategy, small business | Leave a comment

How to Make Lasting Ideas- Beat the Curse of Knowledge

By Michael Sobus | Published: December 7, 2012

Learm how to make lasting ideas for your small business

Posted in Leadership, Marketing Tools, sales | Also tagged advertising, advice, blog, blogging, business coach, business coaching, difference, ideal client, leadership, leads, marketing, marketing strategies, marketing strategy, price competition, prospects, sales, small business, target market | Leave a comment

Simple SEO for Small Business Blogs

By Michael Sobus | Published: October 12, 2012

When you are blogging for business being found is of critical importance because if people don’t visit your blog, sign up for automatic delivery, then your blogging isn’t worth very much because you aren’t generating the traffic you need. John Jantsch of Duct Tape Marketing outlined the 7 Most Important SEO Factors for Bloggers. Actually [...]

Posted in Marketing Tools | Also tagged advertising, advice, blogging, boston ma, business coach, business coaching, customer service, danvers ma, difference, exit your business, ideal client, information, leadership, leads, marketing, marketing strategies, marketing strategy, niche, north shore, price competition, pricing, prospects, sales, sell your business, small business, target market, wakefield ma, website, woburn ma | Leave a comment

Is Your Small Business making the Same 3 Big Leadership Mistakes that Penn State Did?

By Michael Sobus | Published: September 17, 2012

Recently we were shocked and sadden greatly by the child abuse scandal at Penn State. The full story has not played out and the very existence of the university is threatened not only by the savage cruelty of the child abuse but also by the devious and tone-deaf stonewalling of university officials. Fresh from the [...]

Posted in Leadership | Also tagged advertising, advice, blog, blogging, business coach, business coaching, customer service, difference, exit your business, ideal client, information, leadership, leads, marketing, niche, north shore, peabody ma, price competition, prospects, salem ma, sell your business, small business, target market | Leave a comment

Six Traits of Great Leadership

By Michael Sobus | Published: September 13, 2012

Recently I read a great article by Nancy Perkins on Leadership where she outlined 6 traits of great leadership from an employee’s perspective. Her top six traits are: Consistent Decisive Upright Tech-savy Empathy Resourceful Must say from my experience in the corporate world, I saw much too little of these. Managers were consistent when [...]

Posted in Leadership | Also tagged advertising, advice, blog, boston ma, business coach, business coaching, customer service, danvers ma, difference, exit your business, ideal client, information, leadership, leads, marketing, marketing strategies, marketing strategy, niche, price competition, pricing, prospects, reding ma, salem ma, sales, sell your business, small business, target market, wakefield ma, website, woburn ma | Leave a comment

Why Ideal Customers Aren’t Like Most People

By Michael Sobus | Published: August 28, 2012

Seth Godin’s recent blog, ” Most People,” literally shouts out what most small business people face daily. Namely that most of the people they meet: don’t care about their business, are not interested in the name of their business won’t listen to your fantastic elevator pitch have no concern for your passion or core values [...]

Posted in Leadership, Marketing Tools, sales | Also tagged advertising, advice, boston ma, business coach, business coaching, customer service, difference, exit your business, ideal client, information, leads, marketing, marketing strategies, marketing strategy, niche, peabody ma, price competition, pricing, prospects, sales, sell your business, small business, target market, wakefield ma, website | Leave a comment

5 Public Speaking Tips For Business

By Michael Sobus | Published: August 17, 2012

When leading my workshop on effective public speaking for business leaders, like David Letterman I rehearse the top 10 biggest fears that people have. You guessed correctly that the #1 fear, ahead of death itself, is public speaking. Guess death gets a pass because it is one and done, but public speaking lives on forever [...]

Posted in Marketing Tools | Also tagged advertising, blog, blogging, boston ma, business coach, business coaching, customer service, danvers ma, difference, exit your business, ideal client, leads, marketing, marketing strategies, marketing strategy, niche, peabody ma, price competition, pricing, prospects, sales, sell your business, small business, wakefield ma, website, woburn ma | Leave a comment

Guerrilla Marketing for Small Business is More Than Crazy Pens

By Michael Sobus | Published: August 16, 2012

Previously I blogged about ways to grab the attention of your market; in advertising one of the most effective ways is to use guerrilla marketing techniques, that is the use of creative and unexpected images that will stop your audience in its tracks. Here the quirky and unexpected is king because it makes the viewer [...]

Posted in Marketing Tools | Also tagged advertising, advice, blog, blogging, boston ma, business coach, business coaching, customer service, danvers ma, difference, exit your business, ideal client, information, leads, marketing, marketing strategies, marketing strategy, niche, north shore, peabody ma, price competition, pricing, prospects, salem ma, sales, sell your business, small business, target market, wakefield ma, website, woburn ma | Leave a comment

Small Business Lessons from Usain Bolt

By Michael Sobus | Published: August 14, 2012

Now that the 2012 Olympics are history we can look back on the sterling highlights and a few really boring moments. For the first week of the games water sports dominate and all of us watched every moment of the competition between the established star, Michael Phelps and the newcomer, Ryan Lochte. Always a great [...]

Posted in Leadership, Marketing Tools | Also tagged advertising, advice, blog, blogging, boston ma, business coach, business coaching, customer service, danvers ma, difference, exit your business, ideal client, information, leads, marketing, marketing strategies, price competition, pricing, prospects, salem ma, sales, sell your business, small business, target market, wakefield ma, website, woburn ma | Leave a comment

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