Author Archives: Michael Sobus

One Question That Tripled Profit

shiny_buttons_question_mark

Must admit when I first heard about the One Little Question I was skeptical that it could make a real difference in how much profit could be generated by a sale.  After all the price is the price, right.  But … Continue reading

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What is the Best Way to Grow a Business? Prepare To Sell It!

germinating idea

  When coaching young entrepreneurs who have been in business 3-5 years they react with surprise when I ask them about their exit plan.  They reply, “Who needs to think about exiting, I just want to get this business on … Continue reading

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Don’t Miss the Opportunity Cost

From the simplest buying decisions such as whether to pick up a cup of coffee at Mickey D’s this morning or brew my own, to more complex business decisions such as should I focus on one business initiative over another, … Continue reading

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What Is Content Marketing and How to Make the Best of It?

Content Marketing is growing in popularity with businesses who find that more traditional advertisements and promotions have a hard time getting the attention of the market.  So what could interest and engage the market? Today the answer to that question … Continue reading

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What is the Scientific Way to Grow Your Business?

Is there a scientific way to grow your business and  make more money? Most people would agree that to make more money in your business you need to market it better.  And for many business owners that means doing what … Continue reading

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Managing People By Breaking All The Rules

2013 Talent Show stmunchins via Flickr

In First Break All the Rules we learn that extensive research shows that  the greatest managers have very little in common with each other with one exception that they don’t hesitate to break every rule held sacred by conventional wisdom. … Continue reading

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3 Modern Marketing Mistakes and What To Do About Them

marketing mistakes social media

In the extremely useful and at times entertaining Copyblogger Jay Baer shows how to cure 3 Modern Marketing Mistakes.  Of course these mistakes involve the misuse of Social Media. Mistake 1 Reliance on being amazing Wow if you can be … Continue reading

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What’s My Mindset Got To Do With Building an Extraordinary Business

Truth is many if not most business owners struggle and struggle very hard just scratching out a living.  In a recent survey 69% of small business owners report earning less than $50,000 annually.  That is meager pay for the hard … Continue reading

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Two Surprising Secrets to Twitter Success

If you use Twitter even a little bit to promote your business you probably wondered at what you should share, how often, should you include links, how to get retweets and how to best get your followers to enter into … Continue reading

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Why Business Proposals are a Waste of Time

Give Me a Proposal You know the scene, your top salesman returns from a call on a potentially huge account with the good news, “Boss, they are in the bag.  We’ve got the business! They asked for a proposal.” Or … Continue reading

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